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Adwords / google PPC new demographic groups option

Google has introduced a new interesting feature. PPC marketer would be able to target their ads to a certain demographic group.

This is done with the Bid + % system found on the demographic bidding page of your campaign.

For instance: If your existing bid for a placement or keyword is £0.50 CPM and you set your demographic bid multiplier for women to +50%, then your CPM bid for users identified as women would be £0.75. (£0.50 + £0.25 = £0.75.)

In this way, you'll be making a more competitive bid for the potential customers that mean the most to you.

 

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